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23.08.2012
NOW Advertising announces 300% profit growth in 2011
NOW Advertising announces 300% profit growth in 2011

Now Advertising experienced 300% comparative profit growth driven by the significant increase in the outdoor-advertising revenue, client base and profit margin.

LONDON – 23rd Aug, 2012 - Now Advertising Production PLC (FSE: 7NW.F), the targeted advertising company as well as a high-tech outdoor-advertising and street-furniture specialist, announced its profit has growth 300% from the former year's loss due to the continuous efforts of the management has put, and the global economy gradually climbs out of the long recessionary period. This amazing performance was driven by the successful introduction of new printing technologies like 3D lenticular, diversification of client base and a profit margin growth of 22%.

The huge 35 meter long large-scale 3D lenticular banner that Now Advertising launched the first time to the market not only attracting passengers, as well as clients that they experienced a different and amazing out-door 3D visuals. Clients turn to demand creative 3D design for their impressive products image awareness. The incessant increase in popularity of Now Advertising 3D lenticular banner alone would contribute up to 15% revenue growth and 5% client base growth in the 2012.

"We had an amazing 2011 that we exceeded our outdoor-advertising projection for the year through the addition of new 3D technology, expanded nearly 10% client base, 6% reduction in cost of production and 22% profit margin growth due to improved operations." Said Miss Josephine Chan, director of Now Advertising. "When we talk about the 2012, we continue to see growth and acceptance of creative out-door advertising and street-furniture technologies, and we're starting to see serious momentum in our targeted mobile advertising business."

"2013 will be another great year for us, revenue growth will continue to improve by two-digits over time due to continuous new technologies introduction, and we have strategic plans to further expand the targeted mobile advertising internet platform associating the partners in USA and Israel."

In order to maintain healthy growth in the long term, Now Advertising management has been carrying out a mission to focus on the globalization of customer base, finance management, cloud platform development, talent employment and environmental protection associating new technology introductions.

About Now Advertising Production PLC

Now Advertising Production PLC (FSE: 7NW.F) is a Targeted Mobile Advertising company, as well as specialized in cutting edge high-tech outdoor-advertising and street-furniture production services since 2003. In 2010, it rolled out NowOnline MyMusic and followed that up in 2011 with AirMusic. Both of the technologies are powered by Catch Media’s award winning Play Anywhere technology and both develop targeted advertising and promotions opportunities on mobile devices around music users are interested in and play through MyMusic service and phone app, and AirMusic licensed devices alongside outdoor advertisements implementing the technology.

MyMusic is the first legitimate scan-and-match cloud music service of its kind, powered by Play Anywhere, over 6 million fully licensed tracks available from music labels & publishers. Users are convenience to access their entire music collection and playlist across networks and devices wirelessly at mobile, home or overseas anywhere in the world, users do not have to connect their Smartphone to PC for the music Tunes any more. AirMusic legitimate consumer's authorized access to their music collection when listening to a WiFi connected wireless speaker using a smartphone or tablet through Catch Media's award winning Play Anywhere Smart Cloud Technology platform. Device manufacturers is for the first time be able to enjoy a content industry backed integrated technology into their WiFi music streaming products, which will have the "Authorised for WiFi" AirMusic stamp of approval, protecting the licensed vendors from infringement.

Forward-looking statements

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings.

Contact
Investor Relation: +852 6387-6337 Thomas Chan
email:ir@nowapplc.com
website: nowapplc.com



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