Communicators

DARMSTADT, DE / ACCESS Newswire / February 28, 2025 / Since April 2024, BidX, a leader in AI-driven Amazon advertising solutions, has been collaborating with ad agents, a leading full-service digital agency in the German-speaking region with over 100 employees, in a strategic partnership. This partnership has already proven to be highly successful, driving significant advancements in Amazon advertising for both companies within a short time.

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ad agents: Strong market presence with targeted Amazon expansion

Since 2006, ad agents GmbH has been established as a specialist in online and performance marketing, supporting leading global brands in optimizing their online advertising strategies and digital reach. With a comprehensive range of services and extensive expertise, ad agents delivers tailored, performance-driven marketing solutions to its clients. Managing brand presence and advertising activities across various digital marketplaces has long been a core offering. As one of the first agencies in Germany, to advance its clients’ presence in the Amazon ecosystem, ad agents is a certified partner for Amazon DSP and has been leveraging the extensive analytical capabilities of the Amazon Marketing Cloud (AMC) since early 2024. To further enhance analysis and reporting capabilities on Amazon and integrate insights into automated campaign management, ad agents selected BidX as its strategic partner.

BidX and ad agents: Successful onboarding and intensive knowledge transfer

The collaboration kicked off with a comprehensive meeting involving all stakeholders to establish personal connections, assess existing knowledge, and define strategic goals. This initial session fostered a shared understanding and identified key areas for action. Over the subsequent weeks, the ad agents team underwent systematic training led by BidX key account managers, focusing on the platform’s features and benefits. In eight sessions, foundational aspects were implemented which were later expanded upon in advanced deep-dive sessions to explore the platform's advanced capabilities and their applications for maximizing client benefits.

User-friendly platform with customized reporting tools

A standout advantage of BidX is the user-friendly interface of the agency features and the AMC dashboard, which offer deep insights into the customer journey. This dashboard supports ad agents in strategically optimizing existing campaigns and identifying improvements in real time.

Why ad agents chose BidX: Full-funnel and top service

ad agents selected BidX for its technological capability to seamlessly integrate all Amazon advertising formats. With the combination of AMC and Amazon DSP, BidX delivers a comprehensive full-funnel solution that enables precise, data-driven decision-making and cross-channel campaign optimization. Beyond the benefits of visualization tools and integration into efficient bid management, BidX stood out for its excellent customer service and thorough knowledge transfer.

Success and growth for both companies

The partnership between BidX GmbH and ad agents GmbH highlights the critical role of specialized digital marketing solutions to succeed in a dynamic environment like Amazon. ad agents has been able to further focus on advancing their clients' growth in the Amazon sector and strengthen their market position sustainably. At the same time, BidX has reinforced its reputation as a leading provider of innovative Amazon advertising solutions.

"The collaboration with ad agents is an outstanding example of how data-driven, tailored solutions help businesses successfully implement a targeted full-funnel strategy in an increasingly complex environment. We are pleased to support ad agents in their role as an innovative Amazon marketing agency and to set new standards together," says Nadine Schöpper, Managing Director of BidX GmbH.

BidX and ad agents will continue to work closely in the future to strengthen their success on Amazon and develop creative approaches in advertising strategy.

About BidX GmbH:

BidX is a leading provider of AI-based marketplace advertising solutions, particularly for Amazon Ads. The Darmstadt-based company supports over 2,000 brands and agencies worldwide with its team of 50 employees, helping them maximize performance and make data-driven decisions.

About ad agents GmbH:

ad agents GmbH is one of the leading agencies for digital marketing, offering services from consulting to implementation, both nationally and internationally. Its portfolio covers all areas of online marketing, with a focus on search engine marketing (SEA & SEO), affiliate, display, social media, analytics, and digital marketplaces such as Amazon, Otto, Kaufland, Zalando, and eBay. ad agents GmbH is part of the publicly listed ad pepper media group.

Press Contact:

Press Office BidX GmbH

Email: press@bidx.io

Phone: +49 6151 123456

SOURCE: BidX