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Crowd Media Signs LOI with Kinn Living to Sell Eco-Friendly Natural Cleaning, Hand Sanitisers and Laundry Products into Europe

14 April 2020 – Crowd Media Holdings Limited (ASX: CM8 & FWB: CM3) (“Crowd” or “Company”) has executed a Letter of Intent (LOI) with the intention of entering into an exclusive distribution agreement with London-based KINN Living (, to sell KINN’s eco-friendly, vegan, natural, home-cleaning, sanitisers and laundry-care essentials into the European market (excluding UK).


This arrangement will leverage Crowd’s core strengths (digital social media / influencer marketing / conversational commerce) to drive web sales of KINN products across Europe, thereby enabling KINN Living to roll out its award-winning home-cleaning and laundry-care products into EU markets outside of the UK.


Over recent weeks, Crowd has worked with KINN to fast-track the development and manufacture of a WHO-approved alcohol-based hand sanitiser, which Crowd is now set to launch in coming weeks.


Founded just 3 years ago by Marie and Sophie Lavabre, KINN’s natural and organic range of home-cleaning and laundry-care essentials are well recognized by the industry. Having won multiple awards across the ‘wellbeing and beauty’ segment, and renown for its eco-friendly and vegan credentials, KINN has neatly filled a major hole in the current offering of home and laundry cleaning products. KINN’s range is currently available in the UK only, at more than 280 Waitrose (Britain’s poshest supermarket) as well as Ocado. KINN’s own online business has also flourished in the UK, a clear bellwether for its digital prospects in those European markets where Crowd is active.


Crowd and KINN Living will utilise an initial 30-day exclusivity period to agree and execute on an exclusive distribution agreement that will include the sale of KINN Living’s hand-sanitiser and surface hygiene products into the European market, as well as an all-encompassing digital marketing strategy across Europe (excluding the UK).


This intended collaboration marks another milestone in the execution of the Company’s strategic vision, as outlined by Crowd’s Chairman Steven Schapera at the November 2019 AGM, when Mr Schapera highlighted Crowd’s plan to sell exemplary products integral to the lives of European-based millennials on a Direct to Consumer model. Crowd has deep experience in digital marketing to millennials and Gen Z in most European countries and across 12 different languages, and will be using influencer and performance marketing strategies to drive KINN sales.


Crowd’s CEO Domenic Carosa said: “We have been watching this space for some time now. It's really hot with influencers, and our research suggests that eco-friendly cleaning products account for more than 30% of the prestige household cleaning market. This space has recorded rapid growth in the last year and has gone crazy since Covid19. Whilst we are interested in exploiting immediate opportunities, our focus is always on the long term. Our view is that after the coronavirus pandemic subsides, the awareness of the importance of surface-, laundry-, and hand-hygiene will endure. With KINN we have found a strong partner to build a profitable business for Crowd in Europe.”




For further information please contact:


Domenic Carosa, Chief Executive Officer,

Crowd Media Holdings Limited

M: +61 411 196 979 / +31 611 227 235




ACN 083 160 909



95B Piet Heinkade 1019 GM Amsterdam Netherlands



Level 4, 44 Gwynne St. Cremorne, VIC 3121 Australia



Crowd Media Holdings Limited (ASX:CM8 & FWB:CM3) is a global media and marketing company. Crowd Media has two divisions: a Mobile division built upon its Q&A and Subscription tech platforms to produce and deliver content including apps, games and music, and a Digital Marketing division which works with brands and digital influencers to deliver branded content primarily to the fast-growing Millennial and Gen Z markets.


Crowd Media’s networks are strengthened by its partnerships with hundreds of mobile carriers internationally and some of the world’s largest agencies, brands and media companies. The mobile division operates in more than 50 countries and 30 languages and the media division has worked with more than 10,000 digital influencers worldwide.



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