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08.01.2020
Crowd Media to Leverage Its Core Strength with LOI to Form Commercial Digital Media Partnership

8th January 2020, Crowd Media Holdings Limited (ASX: CM8 & FWB: CM3) (“Crowd” or “Company”) is pleased to announce that is has executed a Letter of Intent (LOI) with London-based technology company Forever Holdings Ltd (FHL).  Forever Holdings Ltd is a voice-and-visual Interactive Digital Media company. Its technology can enable one-to-one digital encounters between an influencer and anyone who wishes to converse with them. This in-depth question & answer session, augmented with digital visual projections, has significant commercial applications across entertainment, sport, influencer marketing, health and educational fields. Forever Holdings' work is beyond proof-of-concept, with existing applications across multiple platforms including mobile and life-size installations, with new work also being developed in VR.

 

The letter of intent is structured for the parties to enter into exclusive negotiations with respect to forming a commercial partnership between FHL and Crowd Media Holdings Limited regarding the launch of a ‘voice-and-visual’ interactive digital media product for a range of sectors including influencer marketing, customer service, healthcare and education.

 

Under the LOI, FHL and Crowd confirm their mutual intention to evaluate the partnership opportunity, allowing Crowd to leverage off its core strengths of Q&A chatbot technology, delivery of digital content via subscription, digital social media and influencer marketing combining with FHL’s significant strength in the voice-and-visual interactive digital media sector.

 

This announcement is in line with the Company’s strategic vision as outlined by the Chairman, Steven Schapera at the recent AGM which highlighted Crowd’s plan to develop ‘voice-and-visual’ products as the next frontier of digital content and delivery.

 

For further information please contact:

 

Domenic Carosa, Chief Executive Officer,

Crowd Media Holdings Limited

M: +61 411 196 979 / +31 611 227 235

E: dom@crowdmedia.com

 

ABOUT CROWD MEDIA

Crowd Media Holdings Limited (ASX:CM8 & FWB:CM3) is a global media and marketing company. Crowd Media has two divisions: a Mobile division built upon its Q&A and Subscription tech platforms to produce and deliver content including apps, games and music, and a Digital Marketing division which works with brands and digital influencers to deliver branded content primarily to the fast-growing Millennial and Gen Z markets.

 

Crowd Media’s networks are strengthened by its partnerships with hundreds of mobile carriers internationally and some of the world’s largest agencies, brands and media companies. The mobile division operates in more than 50 countries and 30 languages and the media division has worked with more than 10,000 digital influencers worldwide.

 

ABOUT FOREVER HOLDINGS

Forever Holdings Ltd is a global leader in the technology required to support Voice-and Visual Interactive Digital Media. To date, its technology has been used to preserve the stories and experiences of real people by producing interactive digital recreations wherein those people can enter into a virtual ‘Facetime’ conversation, and answer questions on a 1:1 basis.

 

With this ability to enable leading talent to connect with followers through voice and video across multiple platforms, Forever Holdings is at the forefront of this digital frontier and is proudly supported by InnovateUK - the UK government’s innovation agency.  Forever Holdings' work is beyond proof-of-concept, with existing applications deployed across multiple platforms including mobile and life-size installations, with new work also being developed in VR.



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