Communicators

Crowd Mobile signs Australian first legal Q&A App and signs Australian soccer star as partner

Highlights

-          Crowd Mobile partners with leading national law firm Go To Court Lawyers to launch the first App in Australia that provides direct and immediate access to legal advice and lawyers across Australia

-          The Company signs partnership with Australian soccer star Archie Thompson allowing fans to directly access advice and information from one of Australia’s leading athletes

-          Two new partnerships with leading culinary experts have also been formed adding two new Q&A Apps that provide users with immediate access to delicious recipes, cooking tips and nutrition advice

-          The Company continues to expand into the higher value professional services space adding legal advice to the recently launched financial and tax advice Q&A Apps.

Crowd Mobile Limited (ASX: CM8 & FWB-XETRA: CM3, Crowd Mobile, “the Company”) is pleased to announce that it has expanded its range of Question and Answer (Q&A) Apps in Australia after signing four new partnerships. The partnerships include Australian national law firm Go To Court Lawyers, leading Australian soccer star Archie Thompson, and two new culinary Apps from leading cooking teacher and author Tenina Holder and healthy whole food business Dineamic Australia Pty Ltd (Dineamic).

Revenues from the new Q&A Apps will be shared between Crowd Mobile and the partners. The Company will own the underlying technology of the Apps, which are based on the Company’s highly scalable and global Crowd Experts platform.

The first agreement is with online and over the phone legal Hotline service Go To Court Lawyers, a national law firm that provides fast access to legal advice and representation across Australia, through a network of more than 700 experienced and highly skilled lawyers. In an Australian first, users will be able to access expert advice from fully qualified solicitor for a small fee of $9.95 per question and, if required, be referred to a lawyer in the Go To Court Lawyers network through the Q&A App.

The Go To Court Lawyers partnership expands Crowd Mobiles footprint in the professional services space and provides access to the Australian personal legal services market, which according to IBISWorld is worth more than $7bn. Crowd Mobile already signed three financial and tax advice Apps in its portfolio.

The second agreement with A-League soccer star Archie Thompson which will allow fans to ask Thompson questions ranging from training and career advice through to insights into the world of a professional sportsperson, all for a modest fee.

Thompson is one of Australia’s highest profile soccer stars and holds the all-time goal scoring record in the A-League where he represented Melbourne Victory for the past 11 seasons. The A-League is the 15th most attended soccer league in the world with more than 1.8 million fans attending games last season. The game also has a large television following and was broadcast into 173 countries in 2014/15.

“The partnership with Go To Court Lawyers continues our expansion into the professional services space as we move the Q&A division into higher value segments. Like the financial services industry Apps we announced previously, our move into the legal sector provides a significant revenue opportunity with no material capital costs, said Crowd Mobile’s chief executive officer, Domenic Carosa. 

“We are also delighted to have Archie Thompson as a partner, offering fans the chance to interact directly through the App by posing questions to him. Archie has played a massive role in the growth of soccer in Australia over the past decade and this is a unique chance for fans to interact with a top level athlete.”

Go To Court Lawyers principal solicitor James Stevens commented: “This adds another avenue for our business to deliver on our objective of helping all Australians get access to a good lawyer when they need one, in quick time. Every year we connect thousands of Australians with a good lawyer when they need it and this Q&A App will mean we can now help even more people access our legal services.”

Archie Thompson said that the App provides him another avenue to interact with his fans who have meant so much to him throughout his career. “This is a great opportunity to get closer with my fans, who supported me and chanted my name from the terraces over the years,” he said. “To be able to share with them the insights that I have gained over my career means a lot to me.”

Crowd Mobile is also pleased to have signed partnerships that will expand its range of lifestyle Apps. The first, with Tenina Holder, will provide users with a place to go for specialist cooking tips, advice and insight from a leading Australian cooking teacher and author. Tenina Holder has a following of 100,000 across social media.

The second, with Melbourne-based prepared meal solutions business Dineamic will allow consumers to access professional nutrition advice from qualified and industry leading experts.

For further information, please contact:

Crowd Mobile:                                                                     

Domenic Carosa                                                                                   

Chief Executive Officer                                                                                   

M: +61 411 19 69 79                                                        

E: dom@crowdmobile.com                                         

Media enquires:

Matthew Wu             

Media & Capital Partners

M: +61 433 634 706

E: matthew.wu@mcpartners.com.au

Crowd Mobile Limited ABN 13 083 160 909

Phone: 1300 034 045 / +61-3-9020-1468
Level 4, 44 Gwynne Street, Cremorne Melbourne VIC 3121 Australia
www.crowdmobile.com

About Crowd Mobile

Crowd Mobile is a mobile-first company with a world-leading platform that provides personalised expert advice that go beyond Google. Operating across 50 countries and 30 languages, the Company has partnered with over 160 mobile carriers to enable users to pay for its products and services through their mobile phone or with Google or Apple Pay. Crowd Mobile, which has also developed a diverse range of products in the m-payment, entertainment and infotainment space, is listed on the Australian and Frankfurt stock exchanges.

About Archie Thompson

Archie Thompson is one of Australia’s leading soccer stars and holds the all-time goal scoring record in the A-League where he represented Melbourne Victory for the past 11 seasons. Thompson made his first international Appearance for the Socceroos in 2001 and represented the Socceroos at the 2006 FIFA World Cup in Germany.

About Go To Court Lawyers

Go To Court Lawyers was founded in 2009 with the objective of developing a unique and effective system for helping all Australians get access to a lawyer when they need one. Go To Court Lawyers has 80 offices and visited offices around the country and a network of more than 700 experienced, highly skilled and affordable lawyers.

About Tenina

Tenina has become the premium go to source for fresh and easy recipes that work. Her cooking classes are sold out in hours and her many cookbooks have frequently Appeared on Australian best seller lists. Tenina helped develop recipes for a range of Thermomix cookbooks.

About Dineamic

Dineamic was created by international award winning chef John Casey and former AFL premiership player Jason Johnson. Dineamic creates healthy and nutritious ready to eat meals and helps a number of AFL clubs and elite athletes meet their nutritional and dietary needs.