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VIPR Industries Informed That Analyst Reports Market Capitalization Could Approach $60 Million or $1.50 per Share

TORONTO, ONTARIO --Jul 29, 2008 -- VIPR Industries Inc. (Other OTC:VIPR.PK - News) ("VIPR") (Frankfurt: VIN) today wishes to announce that Francis Gaskins of IPODesktop.com has issued an independent third party analyst report on the Company. Based on the report's growth assumptions, Francis Gaskins believes the market capitalization could approach $60 million, or $1.50 per share. The public is free to review this report at http://www.gaskinsco.com/linkto-vipr.shtml

About Francis Gaskins:

"Francis Gaskins, a seasoned financial analyst, is noted as the Internet's most experienced, analytical web cast producer and interviewer. Often quoted, his scope of influence includes editor (IPOdesktop), Talk Radio, Internet TV, and Video Productions, plus numerous articles and opinions published in the nation's financial media.

"As the IPO Desktop editor, Gaskins is one of the leading providers of independent IPO research for professional money managers and individual investors. One of 'Forbes Best IPO Sites,' he is widely quoted by the IPO media including the Wall Street Journal, Dow Jones Business News, Dow Jones Newswires, Reuters, USA Today, TheStreet.com, CBS MarketWatch. IPOdesktop editors are quoted by The Wall Street Journal, Dow Jones Newswires, MarketWatch, Reuters, USATODAY, and others.

"IPO Hardball!, the weekly podcast, is hosted by Gaskins at Streetiq.com. Gaskins himself often appears as a guest IPO commentator for CNBC and Bloomberg Television. On the internet, Gaskins is Co-host for the weekly IPO Hardball! Internet radio show, also broadcast from CBS Marketwatch. Mr. Gaskins holds a Harvard University Master of Business Administration (Finance) and from Princeton, a degree in Economics. He has extensive experience in sales, marketing, pre-IPO financial analysis and valuations, fund raising, forecasting and budgeting, strategic modeling, general ledger and preparation of financial statements and market research."

About VIPR Industries Inc.

VIPR Industries Inc. is a Toronto-based precious metals exploration and development company focused on gold, Uranium, and other precious metal resources and reserves through mergers, acquisitions and resource development.

Cautionary "Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995. Some of the information included in this press release and other documents by VIPR Industries Inc. (as well as information included in statements made by its representatives, about information about the business it is engaged in or proposes to engage in or about acquisitions) may contain forward looking statements. VIPR may make reference through this press release and through its website to other adjacent properties and company's and their announced / reported / released estimates. Although VIPR is encouraged from its property(s), there is no assurance that the same or similar results, mineralization, etc. will be found on VIPR's property(s). Forward looking statements do not relate strictly to historical or current facts, often will be phrased in the future tense and may include the words "may," "could," "should," "would," "believe," "expect," "anticipate," "estimate," "intend," "plan" or other words or expressions of similar meaning. Forward looking statements that relate to VIPR Industries Inc. ("VIPR") or its present or proposed business are based on VIPR's current beliefs and expectations about future events and include statements that reflect management's beliefs, plans, objectives, goals, expectations, anticipations and intentions with respect to VIPR's financial condition, results of operations, future performance and business, including statements relating to VIPR's business strategy and VIPR Industries current and future development plans. Factors that could cause actual results to differ materially from projections include, among others, precious metals prices, decisions and activities of the operator of the various properties, unanticipated grade, geological, metallurgical, processing or other problems the operator may encounter, changes in project parameters as plans continue to be refined, economic and market conditions, as well as other factors described elsewhere in this press release or any other filings submitted by VIPR. In addition, acquired royalty interests on certain projects are subject to risks associated with conducting business in a foreign country, including application of foreign laws to contract and other disputes, foreign environmental laws and enforcement and uncertain political and economic environments. Most of these factors are beyond the Company's ability to predict or control. The Company disclaims any obligation to update any forward-looking statement made herein. Readers are cautioned not to put undue reliance on forward-looking statements.

Contact:

VIPR Industries Inc.
Investor Relations
(416) 644-8648
Email: info@viprindustries.com
Website: http://www.viprindustries.com